Experience

 

Star Scientific, Richmond, VA
Operating out of Los Angeles, CA

Marketing Manager
2011-Present

 

SOCIAL MEDIA AND DIGITAL MARKETING
-Managed social media and digital marketing functions for multiple product lines
-Facebook, YouTube, Twitter, Blog, Email, Google+
-Strategized and initiated marketing campaigns for sustained customer growth
-SEO, SEM, PPC, direct response programs, Facebook Ads
-Managed extensive digital marketing budget
-Rapidly grew social media fan-base
-100,000+ weekly impressions
-Managed email marketing programs
-10,000+ customers with open-rates of 20-30% (above industry avg.)
-Executed digital marketing partnership campaigns for professional athletes

MARKETING STRATEGY AND ANALYSIS
-Developed strategic customer engagement programs to increase sales year over year
-Consistently delivered measurable sales growth initiatives
-Conducted marketing analysis to identify opportunities and threats
-Regularly performed comprehensive analysis of marketing activities
-KPIs, Google Analytics, Constant Contact, SWOT, A/B and attrition analysis

MATERIAL DEVELOPMENT AND COMMUNICATIONS LEADERSHIP
-Fully developed marketing materials - graphic design and copywriting
-Sales presentations, advertorials, corporate marketing plans, email campaigns, digital ads and copy, print ads, training materials
-Photoshop, Illustrator, Dreamweaver, PowerPoint, Keynote
-Served as the face of the organization at regional and national events
-Supervised event marketing teams and delivered sales training at the national level
-Authored press releases and corporate communications

Grassroot Designs, Richmond, VA

Owner
2007-Present

 

-Provided strategic digital marketing consulting for clients across multiple industries
-Developed social media, email, website and communication strategies
-HTML, Flash, Dreamweaver, CSS, PHP, SEO, Email Marketing

Strategic Marketing Solutions, Richmond, VA

Director of Business Development
2007-2008

 

-Researched and qualified new business opportunities
-Created and maintained extensive prospect database
-Managed relationships with leading CRM software



Southern California Edison, Rosemead, CA

Business Analyst
2003-2007

 

-Created computer-based training courses used by more than 1,200 IT employees
-Developed and maintained IT Training website
-Developed company-wide technology literacy communications sent to more than 12,000 employees

Kaplan Test Prep, Richmond, VA

Classroom Instructor (Part Time)
2007-2010

 

-Taught future MBA students to master the GMAT test
-Instructed classes of 10-20 students