Leslie Hanway, LMFT

Evan Easton Arevelian, MBA

Marketing & Communications Professional



I have an MBA and more than a decade of experience that includes marketing leadership specializing in social media and digital marketing strategy as well as four years in communications with a Fortune 500 company.

Since early 2011, I have reported directly to the Vice President of Sales and Marketing at Star Scientific, Inc. In this role, I have had responsibility for all digital marketing strategy and execution. My specific skill set includes:

Digital Marketing & Social Media Strategy
-Facebook, YouTube, Twitter, blog, Google+, email marketing, SEM, SEO, PPC
-Vendor & distribution channel relationship management
-Digital consumer engagement and conversion

Marketing Strategy & Analysis
-Google Analytics, email campaign metrics, keyword performance analysis
-SWOT analysis and marketing plan development
-Consistent sales growth programs

Marketing Material Development
-Photoshop, Illustrator, PowerPoint, Keynote, Dreamweaver
-Graphic design & copywriting for digital and print
-Nationwide and regional publications
-POS displays, brochures, training programs, and collateral material

-Sales presentations, training presentations, investor presentations, press releases
-Trade shows, conventions, athletic events, corporate events

With an MBA from the University of Richmond, a BS in Business Administration & Marketing, and a work experience history that includes four years in communications at a Fortune 500 company and years as a marketing manager, I have an extremely diverse educational and professional background.

My areas of expertise include:

  • Marketing Management
  • Social Media Management
  • Consumer Engagement
  • Email Marketing
  • CRM
  • Web Analytics
  • Copywriting
  • Digital & Print Marketing
  • Marketing Communications
  • Website Development
  • Training
  • Strategic Planning
  • Business Analysis
  • Leadership & Training